Wairarapa Business magazine editor Lisa Carruthers chose the above headline as the title of an editorial about Leatherwise in the Winter 2012 issue, which was published earlier this week.
When I first saw the headline I was surprised. I expected to see the one which appears on the cover page (right). Then I remembered that "going hell for leather" is an English idiom which basically means you are going for it! And that's exactly what we've been doing. (Click on the image to read the article.)
Wairarapa Business was launched in April 2011 to showcase just what businesses in the Wairarapa region have to offer, and we were approached by Lisa a few months ago about being featured in an editorial as one of the region's new and promising business ventures. Needless to say, we were delighted at the prospect!
We have been very impressed with Wairarapa Business. Right from its start in April 2011, the magazine has featured informative and inspiring business profiles, giveaways, practical tips and business advice. In addition, they maintain an active Facebook page which is friendly and Wairarapa-focused.
We look forward to future issues of this great local business resource, and thank Lisa for her excellent article about Leatherwise.