"Even if you are on the right track, you'll get run over if you just sit there." — Will Rogers
Included in the judges' feedback were the following comments about our approach to marketing:
"Excellent consistency, appropriate promotions, good use of budget and doing the new media stuff too — Leatherwise walks the talk in terms of professionalism, image, and communications. A very good example of a small business that demonstrates professionalism far beyond what most small businesses do, but which is also appropriate to a small business."
This and other feedback received from the judges about the quality of our business start-up are a great boost to us and confirm that we are not only on the right track but heading in the right direction.